Rebuilding Darbk for the Road Ahead
The Background
Darbk is Saudi Arabia's first homegrown tire brand, founded to serve the Kingdom's heavy-duty transport, logistics, and industrial sectors with tires built for extreme heat and harsh terrain and the first in the region to earn the Saudi Quality Mark. As the brand scaled across TBR, PCR, OTR, and aircraft tire lines and expanded into new sectors (ready-mix concrete, public transport, logistics, industrial), Darbk needed a bilingual (Arabic/English) website that could represent that range clearly, run on a CMS its team could manage independently, and support the brand's growth into a trusted regional name.
The Challenge
Darbk's previous website suffered from a corrupted, incorrect Arabic - English bilingual setup, leaving content inconsistent and unreliable across languages. The site also had no CMS in place, so non-technical team members couldn't update content on their own, and it lacked a correct base structure to support the brand's growing range of products and sectors
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The Results
Since launch, Darbk's rebuilt site scores 98 for Performance and a perfect 100 for SEO on Google PageSpeed Insights (desktop), alongside 96 for both Accessibility and Best Practices, reflecting the well-structured, CMS-driven foundation built during the rebuild.
The Achievement
- Full CMS migration from CSV completed
- Successful bilingual (AR/EN) launch
- Scalable website infrastructure
"What we've been most impressed with is their speed, flexibility, and responsiveness to our requests."
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